Madhouse Inc
The New Shape of Advertising

Quintessa

Creating an Extraordinary Level of Luxury

Infused with that “Quintessential” prestige, the homes on Kleinburg Reserve were designed with family living in mind. Featuring big bright windows, French doors, exquisite granite countertops, wood floors and wine rooms, life at Kleinburg Reserve means a higher level of luxury.

Madhouse deployed a target-focused marketing campaign that communicated luxury and refinement. Everything from the signage and ads, direct mail pieces, sales office design and displays, and even custom pieces of metal work were designed to convey the lush and lavish sense of living at Kleinburg Reserve. The advertising campaign included eye-catching signage, direct mail pieces, magazine and newspaper ads, and an impactful website that led to the sale of 14 homes priced upwards of $2.2 million on opening day.

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