Legendary Living at Dundas + Spadina from the mid $200s
Located in downtown Toronto, Dragon Condos was a mid-rise suite of 95 condominium units. The striking architecture, vibrant location, and fantastic features – like a beautiful rooftop patio, state-of-the-art fitness room, and roomy terraces – all combined to make Dragon Condos a hub of metropolitan living.
For this campaign, Madhouse craftily leveraged Dragon Condos’ prime Chinatown location. The brand development was born of diligent study of Chinese mythology and colour significance, paying homage to the rich culture of the area in every detail of the campaign, even down to the stylized font. A successful multimedia campaign led to the sale of 95% of units within the first 3 months of release.